International Business

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The course addresses the challenge of global competition by analyzing management, marketing, financial, and production activities in foreign markets.  Economic, cultural, legal, political, labor, market, and other environmental factors that have an impact on international business strategies are examined.

 CAVEAT: No graduate credit will be awarded if BUS4110 has been successfully completed.


  • Analyzing the reasons and methods for entering international markets.
  • Understanding the theories of international trade and investment.
  • Understanding the impact of the international monetary system and balance of payments on business strategies.
  • Researching international markets and assessing business opportunities and risks.
  • Adapting human resource programs to meet the needs of workers and management in a variety of countries and cultures.
  • Assessing the differences in consumer and organizational buying behavior in different countries and cultures.
  • Developing marketing strategies for products and services in different countries and cultures.
  • Analyzing the effects of location, topography, and climate on international trade.
  • Understanding the implications of culture including attitudes, beliefs, religions, technologies, and levels of education on international business.
  • Describing the political, economic, and cultural motives behind governmental intervention in international trade.
  • Discussing how international institutions, both governmental and nongovernmental, impact the conduct of international trade.
  • Determining the effects of currency control, wage and price controls, and quotas on international trade.
  • Evaluating the issues of standardization, distribution, and pricing in an international environment.
  • Understanding export and import practices and procedures, including the use of letters of credit, bills of lading, and means of export financing.
  • Discussing techniques for evaluating and controlling global operations.
  • Assessing the design requirements for production systems in different countries and cultures.
  • Analyzing alternative organizational structures for global businesses.
  • Identifying and discussing ethical issues in the global marketplace.
  • Understanding the currency exchange rate risk inherent in international business and methods of dealing with such risk.



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