Strategic Management

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The course presents the functions of management in the formulation of strategic policies, goals, objectives, and procedures relative to organizational effectiveness.  Topics include theories of strategic planning, internal and external factors in strategic planning, strategic planning relative to goals, forecasting techniques, and analyzing and evaluating change.


PREREQUISITE: Twelve hours of 5000/6000 level BUS, ECO, FIN, MGT, MKT.



  • Examining the key concepts associated with the field of Strategic Management.
  • Identifying organizational strengths, weaknesses, opportunities, and threats.
  • Discussing the major issues associated with gaining acceptance of the strategic planning process.
  • Profiling factors that influence the internal and external environments of a strategic management system.
  • Identifying organizational structures that are compatible with stated organizational directions.
  • Discussing environmental and forecasting techniques utilized in the corporate planning process.
  • Discussing industrial competition and identifying approaches for creating defensible boundaries.
  • Explaining the role of corporate alternatives in positioning an organization for the present and future.
  • Understanding the concept of portfolio matrix and the establishment of strategic business units.
  • Evaluating strategic alternatives in regard to organizational competence and resources.
  • Describing techniques for integrating the functional areas of a business with strategic business units.
  • Identifying and analyzing information sources used in the development of a strategic plan.
  • Analyzing and evaluating the effectiveness of corporate and business level strategies.
  • Evaluating financial ratios and financial statements and their impact on an organization’s operations.
  • Evaluating marketing agendas and how it complies with the organization’s strategy.

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